Worldwide Womens Day of the best crusades enabling ladies Marketing Week

“We round-up all the brand activity around International Womenu2019s Day that looks to inspire, celebrate or support women and girls.
P&G launches corporate #WeSeeEqual campaign to fight gender bias
In honour of International Womenu2019s Day, Procter & Gamble (P&G) has launched a new corporate #WeSeeEqual campaign aimed at uncovering gender bias.
The campaign is ru
ing on YouTube, Facebook and Instagram and features a video showing men, women, boys and girls defying gender stereotypes, using clips from a number of its brands including Always and Secret. P&G brands including Pantene, Ariel and Fairy have all done ads on gender equality themes in recent years, but this is the first time it has brought them together under the corporate umbrella.
Speaking to Marketing Week, P&G marketing director for Northern Europe Stefan Feitoza says the FMCG giant is keen to u201ccreate new expectations for people to live up tou201d.
u201cWe are leveraging our insights to uncover gender bias and taking actions to spark conversations that motivate change. We believe it is our responsibility to be a good corporate citizen,u201d he says.
United Colors of Benetton promotes gender equality in India
Benetton has more than 50 years of experience when it comes to campaigning on social issues. Most recently, it looked to improve the lives of women under its Women Empowerment Programme. The fashion retailer is now looking to directly challenge social behaviours for the first time in one of its biggest global markets u2013 India.
The new #UnitedByHalf campaign looks to challenge social stereotypes in India around the role of women, and calls for equal pay. While it was launched in India back in February, the fashion brand is now rolling it out globally on International Womenu2019s Day in a bid to mobilise people to u201cthink, talk and act in ways that support the empowerment of womenu201d. It is also working with partners across the region to support its female factory workers.”

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