Is Snapchat The Right Social Media Marketing Platform For Your Brand Forbes

“Image Designed By: Blue Fountain Media / Image Credit: Snapchat, National Geographic, DailyMail, Mashable, Entertainment, E!
Snap Inc., Snapchatu2019s parent company, had the largest IPO since 2014, with a market evaluation of $24 billion. That being said, investors arenu2019t the only ones keeping a close eye on the platformu2014marketers are, too.
With over 158 million daily users, an average of 2.5 billion snaps sent per day, and users checking the app an average of 18 times per day (according to a report filed with the US Securities and Exchange Commission), itu2019s no surprise that marketers are considering Snapchat as part of their social media marketing strategy.
That being said, Snapchat isnu2019t for everyone and every brand. As with most advertising ventures, the success of your campaigns on a specific platform relies heavily on if that cha
el is one your target audience engages with consistently.”

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