Monitoring Social Media 2010 – Sans Francisco

Full Programme

- 8.30 am Arrival, Tea & Coffee
- 9.00 am Welcome & Introduction
  Murray Newlands, Co-Founder, Influence People
- 9.05 am How to Become a Listening Company?
  Marcel LeBrun, CEO, Radian6
  
  Marcel will present the key changes that companies need to adopt in order to shift from a broadcast mentality to listening and engagement.
- 9.30 am Monitoring Case Study
  Giles Palmer, CEO Brandwatch & John Yamasaki, Seesmic
  
  In this session, Brandwatch, a leading social media monitoring company and Seesmic, the Twitter application provider, will co-present a social media monitoring case study.
- 9.55 am eBay Case Study
  Ali Croft, Just Drive Media & Jill Hunley, eBay
  
  Ali will discuss what prompted the eBay to start monitoring social media, how they decided on the best way to go about it, how they’re measuring results and how they’re acting on those results.
- 10.20 am Understanding Influence Across the Social Web
  Joe Fernandez, CEO, Klout
  
  How does influence manifest itself on the social web and how should a business or individual understand his or her own influence? Joe Fernandez, CEO of Klout, will present the science behind influence and how it affects real-world businesses and professionals.
- 11.05 am Break for coffee & real-time conversation
- 11.20 am Social Media Monitoring for the Little Guys
  Mark Schmulen, Manager of Social Media, Constant Contact
  
  Mark will share how small businesses can effectively leverage and measure their social media marketing efforts without having to waste a lot of time.
- 11.45 am The Listening SMB: How Small Business is Re-claiming the Web
  Matt Greff, Marchex
  
  In this presentation Matt will explain how small businesses can shift the balance of power by addressing three primary needs: Online Presence Management, Relationship Management, and Quality Lead Generation.
- 12.10 pm Using Google’s Realtime Data Firehose for Monitoring
  Timothy Jordan, Google
  
  Timothy will explore how to use large continuous data sets for comprehensive monitoring of public social spaces. He will look at open standards emerging for managing and transporting data, as well as both simple and advanced tools for consumption and analysis.
- 12.40 pm Lunch
- 1.25 pm What to Demand in Your Social Dashboards
  Gary Angel, Semphonics
  
  Gary will describe the 3C’s of effective dashboarding: culling the data effectively, classifying it in interesting fashion, and building the right context to make the data useful. You’ll see real-world examples of how the data can be organized to communicate key information and learn what to expect and demand from your social media team.
- 1.55 pm Can Sentiment Equal Success
  Jennifer Neeley Lindsay, BlogTalk Radio
  
  Jennifer will look at some of the largest technology companies and the complimentary tools they use to get the information they need for measurable success.
- 2.25 pm Panel: Identifying New Customers Through Social Data Mining
  Moderator: Timothy Jordan, Google
  Panelists: Austis Hurst, Next Boom; Chase McMichael, Infinigraph; David Rogers, Symantec
- 2.55 pm Break
- 3.15 pm 525,600 Minutes: Using Time to Guide Social Media Efforts
  Adam Shoenfeld, Rowfeeder
  
  In this session Adam will discuss how different audiences and different types of conversations appear at different times and how to makes sense of these dynamics. We'll discuss how you can use monitoring to research, measure, and plan the right time to run campaigns or engage with your audience.
- 3.45 pm Monitoring for Reputation Management
  Pierre Zorokian, Submit Express
  
  In this presentation, using examples, facts and figures, Pierre Zarokian from Submit Express will provide a guide to reputation management using social media monitoring
- 4.15 pm Panel: Using Monitoring to Benchmark & Measure ROI
  Moderator: Jennifer Neeley Lindsay
  Panelists: Jenny Zeszut, Lithium; Ben Straley, Meteor Solutions; Marcel Lebrun, Radian6
- 4.55 pm Closing Remarks
  Murray Newlands, Influence People
- 5.00 pm Networking & Drinks

Monitoring Social Media Boston Monitoring Social Media New York

Event Details

Thursday 21st October
8.30am to 5.00pm

The Box SF
1069 Howard Street
San Francisco, CA 94103

Lead Sponsors

Presenters

Joe Fernandez
CEO, Klout
Joe Fernandez is the founder and CEO of Klout. Klout was founded in 2008 and measures influence across the social web.

Jill Hunley
Director of Marketing Strategy & Planning ebay
As eBay’s director of marketing strategy and planning, Jill is incubating eBay’s Social Media Center of Excellence, and driving the development of the analytics infrastructure to monitor and measure the impact of social media on eBay’s brand and business results.

Ben Straley
CEO, Meteor Solutions
Ben is the CEO of Seattle-based Meteor Solutions. Meteor Solutions has developed a technology platform that enables marketers to measure, manage, and monetize earned media - the word of mouth conversations, blog posts, tweets, viral videos, and other unpaid content a brand creates or encourages - with the same precision as paid media.

Marcel LeBrun
CEO, Radian6
Marcel LeBrun is a serial entrepreneur, media philosopher, and the CEO of Radian6, one of the leading social media listening & engagement platforms that is used by top brands such as Dell, Microsoft, Intel, Kodak, and Pepsi to listen, measure and engage with their customers across the social web.

Giles Palmer
Founder and CEO, Brandwatch
Giles is a recognised expert on social media monitoring technology and data. He has led Brandwatch from a UK Government-funded project to a leading social media analysis company with a global customer-base.

Mark Schmulen
General Manager of Social Media, Constant Contact
As general manager of social media at Constant Contact, Mark leads the company's product and external education strategy. He co-founded NutshellMail, a free social media monitoring tool that acts like a DVR for social networking activity. NutShellMail is now part of Constant Contact’s suite of online marketing tools for small businesses.

Pierre Zarokian
President/CEO Submit Express
Pierre Zarokian President/CEO Submit Express. Submit Express was ranked the #1 SEO Firm by Website Magazine in Oct 2009. One of the fastest growing companies in INC 5000 three years in a row in 2007-2009. Submit Express also offers social media marketing services, through their sister company iClimber.

Austin Hurst
Co-Founder / Director, NexBoom Universe
With close to a decade of digital marketing experience at the age of 19 Austin co-founded his third company: 1Dawg which has became the 5th largest user generated video site. Austin presently runs a successful conglomerate of technology companies called NexBoom Universe and is an angel investor in his spare time.

Timothy Jordan
Developer Advocate, Google
Timothy focuses on the social web. He has degrees in Computer Engineering, Theater Arts, and Digital Arts and New Media. As an engineer he enjoys solving problems for the benefit of fellow humans. As an artist he enjoys the search for truth and beauty.

Jennifer Zeszut
Chief Social Strategist, Lithium Technologies
Jennifer is the founder and former CEO of Scout Labs, which was acquired by Lithium Technologies in May. She was previously VP of Marketing at Leverage Software, acting Director of Marketing at eBay, and Director of Strategy and Analytics at Avenue A / Razorfish.

Adam Schoenfeld
CEO & co-founder, RowFeeder
A serial entrepreneur, Adam is passionate about helping organizations use social data to learn more about customers and generate results. He drives the business strategy and operations for RowFeeder, a social media monitoring tool that aims to make measurement and reporting easy for brands and agencies.

Chase McMichael
Co-Founder & CEO, InfiniGraph.com
Chase is a leading veteran in the field of collaboration and marketing intelligence working at JP Morgan-Chase, Oracle and founded several startups. He was awarded the Marketing Sherpa Viral Hall of Fame award and top honors from Ad-Tech deploying advanced social campaigns for F 500 brands.

Gary Angel
President and CTO
Semphonic
Gary heads up Semphonic’s consulting for large enterprise clients. His ground-breaking work in hands-on web analytics includes the development of Functionalism, pioneering work in the creation of SEM analytics, and numerous methodological improvements to the field of web analytics and online behavior.

Jennifer Neeley Lindsay
Host of The A-List on BlogTalkRadio
Jennifer Neeley Lindsay is an two-time Emmy-nominated new and emerging television news media pioneer, working at local and network levels in the US and BRIC countries since the 1990s. A leading Web Strategist with a keen interest in monioring and measurement, She has just completed a book for a Fortune 50 technology company.

Ali Croft
Principal, Just Drive Media
Ali is a seasoned communications strategist and the Co-founder of Just Drive Media, a PR and online marketing agency which works with eBay, Skype and ODesk, among other leading brands.

Matt Greff
Senior Product Manager, Marchex
Matt drives the product strategy and development for Marchex Local Leads. He is part of the team that developed Marchex Reputation Management, a monitoring and presence management tool for SMBs. He was previously at Atlas Solutions and Microsoft.

Luke Brynley-Jones
Director, Influence People
Having developed over 40 online communities over the past 10 years, Luke is one of the UK’s most experienced social media experts. Co-founder of Influence People, Luke is also the Editor of Our Social Times, the popular social media marketing blog, and a respected social media monitoring blog.

Murray Newlands
Director, Influence People
A renowned blogger and social media consultant, Murray has an encyclopaedic knowledge of online marketing. A host of the London Blog Club, and Co-founder of Influence People, he was recently shortlisted for Affiliate Summit Blogger of the Year.

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