AN ESSENTIAL EVENT FOR MARKETING PR & SOCIAL MEDIA PROFESSIONALS
- Social Media Monitoring Tools and Services
- Brand and Reputation Management
- Sentiment Detection and Analysis
- Data Quality and Filtering
- Identifying and Connecting with Influencers
- Beyond Listening: Measurement and ROI
- The Future of Social Media Monitoring
- Case studies and Best Practice
Monitoring Social Media Bootcamp is the ultimate “how to” training event for companies and organisations seeking to monitor the social web and measure the effects of their interactions. Through a series of practical workshops, hosted by some of the world’s leading social media monitoring experts, attendees will learn how to use the latest technologies and techniques to maximise their returns from social media and minimise the risks to their brand and reputation.
You can buy your Bootcamp ticket along with your Conference ticket here, or separately on the Monitoring Bootcamp San Francisco website
- Taming the data firehose: Google Buzz Case StudyGoogle recently released a real-time firehose of all the public data in Google Buzz. In this session Timothy will explore how to use large continuous data sets for comprehensive monitoring of public social spaces. He will look at open standards emerging for managing and transporting data, as well as both simple and advanced tools for consumption and analysis.
Timothy Jordan - Google
- Can Sentiment Equal Success?Imagine everything that you said at a cocktail party could be parsed, analyzed and categorized as a 'positive,' neutral' or 'negative' comment? How accurate do you think the categorization would be? Social media monitoring is an emerging practice, but if used with standard Web tracking the combined findings are more reliable and actionable. In this session Jennifer will look at some of the largest technology companies and the complimentary tools they use to get the information they need for measurable success.
Jennifer Neeley-Lindsay – Web Strategist
- eBay Case Study: Social Media Monitoring - Implementation and ActionImplementing a social media listening and engagement campaign is a grand undertaking – whether you’re a small business or worldwide enterprise. eBay has just begun to take this project head on, and they’re willing to share the lessons they’ve been learning along the way. What prompted the company to start monitoring social media, how they decided on the best way to go about it, how they’re measuring results and how they’re acting on those results, are all topics that will be covered in this session
Ali Croft – Just Drive Media
- 525,600 Minutes: Using Time to Guide Social Media EffortsThe time you chose to post messages or engage with your audience can have a material impact on social media outcomes. In this session we'll look at how different audiences and different types of conversations appear at different times and how to makes sense of these dynamics. We'll discuss how you can use monitoring to research, measure, and plan the right time to run campaigns or engage with your audience.
Adam Schoenfeld – Rowfeeder
- The Listening SMB: How Small Business is Re-claiming the WebWhile the local consumer is flourishing with social media (Google Maps, Yelp, ratings, reviews), the small business has struggled to keep up; particularly with social media monitoring and reputation management. In this presentation Matt will explain how small businesses can shift the balance of power by addressing three primary needs: Online Presence Management, Relationship Management, and Quality Lead Generation.
Matt Greff – Marchex
- Social Media Monitoring for Small BusinessMany of the tools for monitoring social media have been designed “by Geeks for Geeks” or for Enterprise clients with a full time marketing team. But small business owners have different objectives and metrics for success. Most importantly, they have very little time in the day to devote to social media marketing. In this session, Mark will share how small businesses can effectively leverage and measure their social media marketing efforts without having to waste a lot of time.
Mark Schmulen – Constant Contact
- What to Demand in your Social DashboardsAs the use of social monitoring grows, companies are capturing fascinating data. But translating that data into useful dashboards isn’t trivial. In this presentation, Gary will describe the 3C’s of effective dashboarding: culling the data effectively, classifying it in interesting fashion, and building the right context to make the data useful. You’ll see real-world examples of how the data can be organized to communicate key information and learn what to expect and demand from your social media team.
Gary Angel – Semphonic
- A limited number of Early Bird tickets are available.
- Tickets are non-refundable and non-transferable
- Contact us for reductions on group bookings (5+)
- View our full Terms and Conditions
What’s included in the price?
- A one-day conference in San Francisco
- Lunch (optional) and refreshments
- Access to the Exhibition Area
- A handout with notes
- Networking drinks
- Marketing Strategists & Directors
- PR & Communications Managers
- Social Media Experts
- Bloggers & Journalists