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AN ESSENTIAL EVENT FOR MARKETING PR & SOCIAL MEDIA PROFESSIONALS

Following the success of our events in London, San Francisco, Boston and New York, Influence People is hosting a one-day social media monitoring conference in Paris on 10th December.

Monitoring Social Media (Paris) will bring together leading brands, PR and marketing experts to discuss the latest ideas, trends and techniques in social media monitoring and measurement. Though a series of presentations, panels and expert-led discussions, we will explore the critical issues that marketers and PR professionals are facing in their efforts to monitor their social media interactions.

Topics we will cover include:

Social Media Monitoring Tools and Services
Brand and Reputation Management
Sentiment Detection and Analysis
Data Quality and Filtering
Identifying and Connecting with Influencers
Beyond Listening: Measurement and ROI
The Future of Social Media Monitoring
Case studies and Best Practice

The conference will be fully interactive with presentations, case studies, Q & A sessions and panel discussions. Some of the presentations will be in french. There will also be an Exhibition Area including many of the leading social media monitoring and measurement tools and services. The ticket price includes lunch (optional), refreshments and a handbook and networking drinks at the end of the day.

Programme Highlights

- From Monitoring to Measurement
  Brian Solis - FutureWorks
  Social media is inspiring a new genre of intelligence. With the abundance of listening and monitoring tools available today, businesses now have access to real-time insight and intelligence. The ability to know what people say, think, and share is inspiring organizations to create infrastructures around discovering and tracking relevant conversations. But this is about more than listening. Businesses must also learn and adapt to not only compete for the moment, but also for the future.
- Extracting Context and Meaning from Social Media
  Keith Woods-Holder - VP Research, Glide Technologies
  With the huge number of threads and conversations in social media, how are companies supposed to keep track of what's important? (Let alone use it as actionable intelligence?) In this presentation Keith focuses on how to 'clean up' data and how to make it more relevant at the organizational, departmental and individual level, what to look for in tools to help you accomplish this and how to turn charts and analysis into a social media strategy.
- The Story of Monitoring & Listening: Past, Present, Future
  Simon McDermott - Attentio
  Social media monitoring and listening has evolved dramatically since the middle of the last decade. Simon McDermott, co-founder of Attentio, one Europe's first social media monitoring companies, will share his experiences of the last 5 years. He will also discuss the future of monitoring, the threats and opportunities that companies may encounter, and the potential future value that can be created or destroyed by the brands that are now buying into this market in increasing numbers.
- Using Social Media Monitoring to Crowd-source Product Feedback
  Gianandrea Facchini - Founder and Owner, BuzzDetector
  Based on a highly innovative case study involving leading pharmaceutical company, Boehringer Buscofen, Gianandrea will demonstrate how to use social media monitoring to successfully crowd-source product feedback. Now, twelve months on from this project, he will explain how to use the insight gained from this kind of A/B testing to enhance produce development and increase sales.
- Making Sense of Twitter: A Monitoring & Analysis Case Study
  Nicolas Saintagne – Spotter & Sophie Gubert, Duke - A Razorfish Company
  With more than 200 million users, Twitter is a "niche" social network which gives a snap shot of how the web will be used in the future. It is therefore necessary to include it in the conversation monitoring strategy of a brand. Through the analysis of 50 000 tweets collected on a retail market sector, Nicolas will analyse how to categorise opinions expressed by consumers about the brands and will discuss the use of Twitter as a source for marketing Intelligence.
- Qualified data is the basis of monitoring
  Frédéric Montagnon, Chief Marketing Officer of Wikio Group
  The measure of your e-reputation and the impact of your communication is based on data processing. Which are the relevant data for your brand? How to identify the trusted voices on the internet? And how to evaluate authority? Do you have to process all the content which refer to your brand? The key issue is the quality of the index you work with.

Sponsors & Exhibitors

Event Information

Tickets can only be booked online with a credit or debit card. You do not need a Paypal or Google Checkout account to buy a ticket.

- If you experience any problems – please email us info@influencepeople.com
- To keep informed about our events, follow us on Twitter or at #MSM10
- To join the discussion before and after the event, join our LinkedIn Group

Ticket Terms
- A limited number of Early Bird tickets are available.
- Tickets are non-refundable and non-transferable
- Contact us for reductions on group bookings (5+)
- View our full Terms and Conditions

What’s included in the price?
- A one-day conference in Paris
- Lunch (optional) and refreshments
- Access to the Exhibition Area
- A handout with notes
- Networking drinks

Who’s coming?
- Marketing Strategists & Directors
- PR & Communications Managers
- Social Media Experts
- Bloggers & Journalists

Opportunities
- For press, partner and sponsor opportunities, contact us at info@influencepeople.com

Media Partners

We Are Social is new kind of agency that combines an innate understanding of social media with digital, PR and marketing skills. With offices in London, Paris, Milan & Sydney and a multitude of awards under our belt, including two WOMMYs, we work with clients worldwide including Lavazza, Skype, Unilever, Pernod-Ricard, Warner Bros, Deezer, Eurostar on local, regional and global projects.

L'Observatoire des Médias is participative website created in 2006. 40 contributors analyze the evolution of media and look thoroughly into the web-generated shift in journalists' works and the readers' habits.

Social Media Club France is the French chapter of Social Media Club. Created in 2007 in Paris by Pierre-Yves Platini and Alban Martin it focuses on a more professional audience that gathers over 200 co-opted members. Social Media Club's primary mission is to promote media literacy and standard technologies, encourage ethical behaviour and share best practices.

Monitoring Social Media London

Event Details

Friday, 10th December
9.15am - 6.30pm

Theatre Adyar
4 Square Rapp
75007 Paris
France

Lead Sponsors

Presenters

Brian Solis
Principal, FutureWorks
Brian Solis is globally recognized as a thought-leader in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications and publishing.

Emeric Ernoult
Co-Founder, Affinitiz
Emeric is the co-founder of affinitiz, a web agency specialized the development of social web applications for more than 10 years. Emeric is the author of a white paper on brand communities: http://bit.ly/bgKWCL

Cédric Deniaud
Co-founder, The Persuaders
Cédric is the Co-founder Partner of The Persuaders, one leading Internet consulting boutique. He is the leading voice of Social Media in France and has helped many key accounts on their online engagement process and online brand management:  SNCF, Generali, Coca-Cola, Renault, Cisco, Accor Hotels, La Poste, Nokia, l’UMP, Veolia,....

Eric Maillard
Managing Director, Ogilvy PR
Eric joined the Ogilvy Group in October 2006 as Managing Director of Ogilvy PR Paris where he manages a team of 30 specialists in opinion and influence campaigns. Eric also heads the Digital Influence practice in Europe.

Giles Palmer
Founder and CEO, Brandwatch
Giles is a recognised expert on social media monitoring technology and data. He has led Brandwatch from a UK Government-funded project to a leading social media analysis company with a global customer-base.

Sandrine Plasseraud
Managing Director, We Are Social France
Sandrine joined We Are Social in 2008 before setting up We Are Social France in 2010. With over 10 years of marketing experience, her clients include Sarenza, Lavazza, Reed Midem, Monster and La Banque Postale.

Michelle Chmielewski
Community Manager, Synthesio France
Michelle manages the community "online" and "offline" for Synthesio. Synthesio works with agencies and brands to provide high-quality multi-language social media monitoring and measurement services.

Nicolas Saintagne
Brand & Corporate Intelligence Business Unit Director, Spotter
Nicolas gained 10 years experience of marketing and opinion polls at Ipsos Médias, Ipsos Music, and OpinionWay. He now heads up the monitoring and analysis of social media conversations on behalf of brands, agencies and institutional clients at Spotter.

Sophie Gubert
Analytics Director, Duke - A Razorfish Company
Sophie has more than 10 years of experience in -digital agencies and joined Duke | Razorfish in 2003. After working 5 years helping various clients – from PlayStation to Canal+ – helping them to leverage their digital presence, she now leads the Research and Web Analytics department.

Gianandrea Facchini
founder and owner, Buzzdetector
Gianandrea has over 18 years experience of managing advertising and media for clients of the FMCG, Automotive and Pharmaceutical markets. He is a blogger and founded Buzzdetector to effectively monitor the comments and sentiments of customers.

Simon McDermott
Managing Director & Co-founder, Attentio
Simon has an MBA from Vlerick business school and extensive experience in sales and business development with Intel Corporation and Cisco Systems. He co-founded Attentio and is a recognised authority on social media listening.

Keith Woods-Holder
VP Research - Glide Technologies
Keith is a pioneer in automated sentiment analysis. A former Research Director of Saatchis, he began his career creating advanced mathematical models for the UK Government. He also worked at IBM where he built one of the first commercial sentiment analysis models.

Frédéric Montagnon
Chief Marketing Officer of Wikio Group
French entrepreneur. Co-founder of OverBlog (#1 blogging platform in France) and Nomao (local search engine).

Luke Brynley-Jones
Director, Influence People
Having developed over 40 online communities over the past 10 years, Luke is one of the UK’s most experienced social media experts. Co-founder of Influence People, Luke is also the Editor of Our Social Times, the popular social media marketing blog, and a respected social media monitoring blog.

Murray Newlands
Director, Influence People
A renowned blogger and social media consultant, Murray has an encyclopaedic knowledge of online marketing. A host of the London Blog Club, and Co-founder of Influence People, he was recently shortlisted for Affiliate Summit Blogger of the Year.

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