AN ESSENTIAL EVENT FOR MARKETING PR & SOCIAL MEDIA PROFESSIONALS

Following the success of our events In London, Boston, Miami and San Francisco, Influence People is hosting a one-day social media monitoring conference in New York on 4th November, followed by a half-day training bootcamp on 5th November.
Monitoring Social Media (New York) will bring together leading brands, PR and marketing experts to discuss the latest ideas, trends and techniques in social media monitoring and measurement.  Though a series of presentations, panels and expert-led discussions, we will explore the critical issues that marketers and PR professionals are facing in their efforts to monitor their social media interactions.
Topics we will cover include:
  • Social Media Monitoring Tools and Services
  • Brand and Reputation Management
  • Sentiment Detection and Analysis
  • Data Quality and Filtering
  • Identifying and Connecting with Influencers
  • Beyond Listening: Measurement and ROI
  • The Future of Social Media Monitoring
  • Case studies and Best Practice
The conference will be fully interactive with presentations, case studies, Q & A sessions and panel discussions. There will also be an Exhibition Area including many of the leading social media monitoring and measurement tools and services. The ticket price includes lunch (optional), refreshments and a handbook and networking drinks at the end of the day.
Monitoring Social Media Bootcamp – 5th November
Monitoring Social Media Bootcamp is the ultimate “how to” training event for companies and organisations seeking to monitor the social web and measure the effects of their interactions. Through a series of practical workshops, hosted by some of the world’s leading social media monitoring experts, attendees will learn how to use the latest technologies and techniques to maximise their returns from social media and minimise the risks to their brand and reputation.

You can buy your Bootcamp ticket along with your Conference ticket here, or separately on the Monitoring Bootcamp New York website.


Programme Highlights
    • Are we engaged yet? How to develop your engagement metric
      Katie Delahaye Paine, CEO & founder - KDPaine & Partners LLC
      The rise in the influence of social media has turned the entire communications paradigm upside down. Counting column inches and eyeballs is irrelevant in an era where a single YouTube video enjoys a larger audience than the World Series. We have lots of good ways to measure what human beings read, watch and see, but how can we track actions and engagement? In this insightful session Katie will discuss a variety of elements of engagement that include; quantitative and qualitative metrics.
    • Building A Better Listening Organization
      Cory Hartlen - Radian6
      In this session, Cory will present the key elements of a strategic and scalable listening and engagement program for your company. He'll give you tips on setting goals for listening, designing an engagement strategy, and some key metrics to track, as well as some takeaway questions for you to design a listening program for your own organization.
    • Four Personalities of Brands Online
      Trey Pennington - Synthesio
      “Your brand is what your customers say it is!” The challenge is: What categories or models exist to help marketers understand what all those online citizens are saying? The researchers at Synthesio analyzed a massive amount of online chatter on social media, forums, and traditional media to construct four brand personalities. Trey will present the framework and give examples of how companies can use this to understand where they are and what they can do to enhance their personality online.
    • Beyond Listening: Reinventing Social Keyword Monitoring
      Chase McMichael - InfiniGraph.com
      Keyword-based social monitoring tools are difficult to optimize for targeted content delivery. They can also be difficult to use. In this session you will learn how, by leveraging your customers’ "Content Consumption Graph" you can not only deliver more relevant content but also dramatically boost engagement with that content. You will also see how advanced social intelligence techniques can deliver detailed graphs with insightful audience data.
    • Case study: Tracking a Product Launch in Social Media
      Tezza Yujuico, co-founder of Athena East
      Join Tezza in this session on how to monitor a product launch via social media. From tools, workflow, conversation trees to reporting, she'll show you how to build a nimble yet comprehensive program that will yield actionable insights from your data.
    • Effective Engagement through Analytics
      Jodee Rich - PeopleBrowsr
      In this informative session, Jodee will guide you on how to identify and effectively engage with target markets through an in-depth analysis of conversation around the brand. Historical and real-time analytics reveal who's talking about a brand, what they're talking about, and in what way. Customers can now be understood and targeted based on psychographic, attitudinal, behavioural and lifestyle preferences – not simply on self-proclaimed profiles. Jodee will also discuss what's working (coupons, social online and offline experiences, exclusive information) and what's not working with today's social consumer.
    • Bloggers Don't Do Organisational Charts
      Giles Palmer - Brandwatch
      Giles will quickly walk you through the basic social media techniques such as query creation, data cleaning and the rules of engagement in social spaces. Then, using case studies, he will talk in more detail about how to take this data and sculpt a process and supporting tool to fit it into the structured world of the Corporation.
    • Social Media Monitoring for Small Business
      Wendi Caplan-Carroll – Constant Contact
      Many of the tools for monitoring social media have been designed “by Geeks for Geeks”, or for Enterprise clients with a full time marketing team. But small business owners have different objectives and metrics for success. Most importantly, they have very little time in the day to devote to social media marketing. In this session, Mark will share how small businesses can effectively leverage and measure their social media marketing efforts without having to waste a lot of time.
    • Sentiment in Social Media: The Genie in the Bottle
      Seth Grimes - Business Analytics Strategist, Plana Corporation
      Sentiment - opinions and attitudes, feelings and emotions - is the genie in the social-media bottle, the key to understanding customers and communities. But it’s difficult to get right. There are many automated solutions, some quite weak, but also stand-outs and emerging best practices that can help business to turn online sentiment into insight and profit. Learn why and how from analytics expert Seth Grimes, one of the leading industry analysts covering text analytics and semantics.
Sponsors & Exhibitors

    • BrandWatch logo





Event Information
Tickets can only be booked online with a credit or debit card. You do not need a Paypal or Google Checkout account to buy a ticket.

  • Ticket Terms
    • A limited number of Early Bird tickets are available.
    • Tickets are non-refundable and non-transferable
    • Contact us for reductions on group bookings (5+)
    • View our full Terms and Conditions

  • What’s included in the price?
    • A one-day conference in New York
    • Lunch (optional) and refreshments
    • Access to the Exhibition Area
    • A handout with notes
    • Networking drinks

  • Who’s coming?
    • Marketing Strategists & Directors
    • PR & Communications Managers
    • Social Media Experts
    • Bloggers & Journalists

Media Partners
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Under30CEO.com is the leading media property for entrepreneurs, inspiring the world’s next generation of business leaders. Under30CEO features direct interviews with the most successful young people on the planet, profiles twenty-something startups, provides advice from those who have done it before and publishes cutting edge news for the young entrepreneur.
Event Details
Thursday 4th November

92YTribeca,
200 Hudson Street,
New York,
NY 10013


Lead Sponsors






Presenters
Loic Le Meur
Founder, Seesmic
Named by Business Week as one of the "25 Most Influential People on the Web", Loic is the founder of Seesmic and Le Web, Europe's #1 Internet conference. Based in San Francisco, his past successes include Six Apart Europe and RapidSite.
Trey Pennington
Marketing Strategist, Synthesio
As well as working with Synthesio, Trey is an entrepreneur who has launched 10 Social Media Clubs and founded Social Story Conference, a unique event combining storytelling and social media.
Katie Delahaye Paine
CEO & founder - KDPaine & Partners LLC
Katie heads up KDPaine & Partners, a leading communications research consultancy, and is the author of Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and newsletter dedicated entirely to measurement and accountability.
Giles Palmer
Founder and CEO, Brandwatch
Giles is a recognised expert on social media monitoring technology and data. He has led Brandwatch from a UK Government-funded project to a leading social media analysis company with a global customer-base.
Scott Spaulding
Senior Vice President of Sales - Technorati
Scott is seasoned digital sales executive. Over the past 5 years he has held various sales management positions within ValueClick Media including overseeing Eastern and Western Sales and is a key driver in the success of the leading networks rise to be a predominant force in digital media.
Wendi Caplan-Carroll
Regional Development Director - Constant Contact
Wendi uses her digital marketing expertise to provide coaching for small businesses on best practices of email marketing, designing strategic marketing initiatives and developing creative approaches to marketing with the use of online tools. She speaks regularly on the Power of Email Marketing and Social Networking and just loves small business!
Tezza Yujuico
COO Athena East
As co-founder of thriving social media agency Athena East, she provides online community management and social media services to companies. Tezza has vast experience of researching consumers and brands, previously working at agencies Leo Burnett and Deutsch.
Jodee Rich
CEO, PeopleBrowsr
Jodee believes Social Media is creating a global collective consciousness that is rapidly shifting the power base from top to bottom. In 2007 Jodee founded PeopleBrowsr, a provider of 3 years of public online conversations packaged into data, campaigns and analytics for Fortune 500 companies.
Seth Grimes
Business Analytics Strategist, Plana Corporation
Seth Grimes is an analytics-strategy consultant with Washington DC based Alta Plana Corporation and the leading industry analyst covering text analytics. He consults, writes, and speaks on business intelligence, text mining, data systems and visualization, and semantics, social media, and content.
Marshall Sponder
Senior Analytics Associate, WCG
Marshall is the founder of Webmetricsguru.com, an industry blog about Web analytics, social media and search marketing. An Emeritus Director of Social Media at the Web Analytics Association, he is also on the SEMPO Research Committee.
Cory Hartlen
Agency Strategist, Radian6
With a passion for people and relationships, it's no wonder Cory Hartlen sits on the front lines of customer engagement as an Agency Strategist for Radian6. Dealing with some of the world's largest agencies has given Cory a view of social strategy that allows him to see all sides of the conversation.
Chase McMichael
Co-Founder & CEO, InfiniGraph.com
Chase is a leading veteran in the field of collaboration and marketing intelligence working at JP Morgan-Chase, Oracle and founded several startups. He was awarded the Marketing Sherpa Viral Hall of Fame award and top honors from Ad-Tech deploying advanced social campaigns for F 500 brands.
Luke Brynley-Jones
Director, Influence People
Having developed over 40 online communities over the past 10 years, Luke is one of the UK’s most experienced social media experts. Co-founder of Influence People, Luke is also the Editor of Our Social Times, the popular social media marketing blog, and a respected social media monitoring blog.
Murray Newlands
Director, Influence People
A renowned blogger and social media consultant, Murray has an encyclopaedic knowledge of online marketing. A host of the London Blog Club, and Co-founder of Influence People, he was recently shortlisted for Affiliate Summit Blogger of the Year.
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