Following the success of our events In London, Boston, Miami and San Francisco, Influence People is hosting a one-day social media monitoring conference in New York on 4th November, followed by a half-day training bootcamp on 5th November.
Monitoring Social Media (New York) will bring together leading brands, PR and marketing experts to discuss the latest ideas, trends and techniques in social media monitoring and measurement. Though a series of presentations, panels and expert-led discussions, we will explore the critical issues that marketers and PR professionals are facing in their efforts to monitor their social media interactions.
The conference will be fully interactive with presentations, case studies, Q & A sessions and panel discussions. There will also be an Exhibition Area including many of the leading social media monitoring and measurement tools and services. The ticket price includes lunch (optional), refreshments and a handbook and networking drinks at the end of the day.
Monitoring Social Media Bootcamp is the ultimate “how to” training event for companies and organisations seeking to monitor the social web and measure the effects of their interactions. Through a series of practical workshops, hosted by some of the world’s leading social media monitoring experts, attendees will learn how to use the latest technologies and techniques to maximise their returns from social media and minimise the risks to their brand and reputation.
In this session, Cory will present the key elements of a strategic and scalable listening and engagement program for your company. He’ll give you tips on setting goals for listening, designing an engagement strategy, and some key metrics to track, as well as some takeaway questions for you to design a listening program for your own organization.