Monitoring Social Media 2010

Programme Highlights

- 8.30 am Arrival, Tea & Coffee
- 9.00 am Welcome & Introduction
  Luke Brynley-Jones, Co-Founder, Influence People
- 9.10 am A History of Social Media Listening : Past, Present & Future
  Simon McDermott, Co-Founder and Managing Director - Attentio
  
  In this insightful keynote session Simon will share his experiences of the last 5 years. He will also discuss the future of monitoring, the threats and opportunities that companies may encounter and the potential future value that can be created.
- 9.40 am Setting Your Monitoring Goals to Match Your Brand Personality
  Catriona Oldershaw, UK Managing Director - Synthesio
  
  Based on research conducted by Synthesio, Catriona will present a framework for and give examples of what companies can do to ensure their monitoring goals match their personality.
- 10.10 am How to Plan and Manage Your Social Media Monitoring
  Giles Palmer, Managing Director, Brandwatch
  
  Using case studies, Giles will explain some key social media monitoring techniques such as query creation, data cleaning and the rules of engagement in social spaces.
- 10.35 am Vodafone: A Social Media Engagement Case Study
  Aleksander Stensby and Neil Scaife, Integrasco
  
  In this session Neil and Aleks will explain how Vodafone uses social media to listen to and engage with customers.
- 11.00 am Break for coffee & real-time conversation
- 11.25 am The Hidden Cost of Social Media Monitoring
  Robin Grant, Managing Director, We Are Social
  
  Robin will look at the skills required and the time it takes to gain real value from social media research and monitoring.
- 11.50 am Social Media Monitoring for the Little Guys
  Mark Schmulen, General Manager of Social Media - Constant Contact
  
  In this session, Mark will share how small businesses can effectively leverage and measure their social media marketing efforts without having to waste a lot of time.
- 12.15 pm Q&A SESSION 1 – Monitoring for Brands (main auditorium)
  CHAIR: Neville Hobson (WCG), Giles Palmer (Brandwatch), Aleksander Stensby (Integrasco), Sacha Monotti Graziadei (Blogmeter)
- 12.15 pm Q&A SESSION 2 – Small Business Monitoring (breakout room)
  CHAIR: Luke Brynley-Jones (Influence People), Mark Schmulen (Constant Contact), Marshall Sponder (WCG), Alan Hamlyn (Market Me Suite)
- 1.00 pm Break for lunch, emails & fresh air
- 1.50 pm Using Social Media Monitoring to Crowd-source Product Feedback
  Gianandrea Facchini, Founder & Owner – BuzzDetector
  
  Based on a highly innovative case study, Gianandrea will demonstrate how to use social media monitoring to crowd-source product feedback.
- 2.15 pm Extracting Meaning from Social Media
  Keith Woods-Holder, VP Research – Glide Technologies
  
  Keith will explain how to ‘clean up’ data – i.e. how to make it more relevant at the organizational, departmental and individual level - and how to turn charts and analysis into a social media strategy.
- 2.40 pm Carphone Warehouse: Using Social Media to Improve Customer Experience
  Mark Rogers, Co-founder – Market Sentinel & Robert Jardine, Head of Insight – Carphone Warehouse
  
  Mark & Robert will explain how Carphone Warehouse successfully used social media tracking to contextualise the customer experience and prioritise their responses to major problem areas.
- 3.05 pm Making Sense of Twitter: A Monitoring & Analysis Case Study
  Nicholas Saintagne, Brand & Corporate Intelligence Business Unit Director – Spotter
  
  Through the analysis of 50 000 tweets collected on a retail market sector, Nicholas will analyse how to categorise opinions expressed by consumers about various brands and will discuss the use of Twitter as a source for marketing Intelligence.
- 3.30 pm Break for afternoon nap, tea & biscuits
- 3.55 pm Identifying Influencers as Part of Your Social Media Strategy
  Charlie Osmond, Co-founder - FreshNetworks
  
  Charlie will show how different monitoring tools identify influencers and explain the importance of influencers in the context of a wider social media strategy.
- 4.20 pm How to Monitor and Measure Social Media ROI
  Marshall Sponder, Senior Analyst – WCG
  
  In this session Marshall will highlight what you need to do in order to measure your social media activities against your goals and how to translate this into ROI.
- 4.45 pm Panel Q&A: Making Monitoring Work for us
  Hosted by Barry Bridges, Head of Insight – Tempero
  
  Panel: Keith Woods-Holder (Glide Technologies), Robin Grant (We are Social), Nicolas Saintagne (Spotter), Gianandrea Facchini (BuzzDetector)
- 5.25 pm Wrap Up and Close
  Luke Brynley-Jones, Co-Founder – Influence People
- 5.30 – 6.30pm Networking Drinks

Monitoring Social Media Paris

Event Details

Monday 22nd November

Cavendish Conference Centre
22 Duchess Mews
London
W1G 9DT

Lead Sponsors

Presenters

Alan Hamlyn
Co-founder, MarketMeSuite
At just 23, Alan is one of the UK’s most innovative tech entrepreneurs. Creator of MarketMeSuite, the popular Twitter marketing dashboard, he also writes tech blog Wuup.co.uk.

Charlie Osmond
Strategy Director, FreshNetworks
A former London Entrepreneur of the Year, Charlie is a co-founder of FreshNetworks, the social media agency which specialises in online communities. Prior to FreshNetworks he co-founded FreshMinds which was twice named UK Market Research Agency of the Year.

Simon McDermott
Managing Director & Co-founder, Attentio
Simon has an MBA from Vlerick business school and extensive experience in sales and business development with Intel Corporation and Cisco Systems. He co-founded Attentio and is a recognised authority on social media listening.

Robert Jardine
Head of Insight, Carphone Warehouse
Rob leads the team at Carphone Warehouse that uses consumer and market data to drive growth and customer advocacy. Previously, Robert spent 10 years in strategy consulting, most recently with Bain and Company.

Aleksander Stensby
Analytics Director, Integrasco
A specialist in social media analytics and frequent public speaker, Aleksander is a co-founder of Integrasco. He holds a MSc in Computer Science, specialising in Pattern Recognition and Textual Analysis. He runs the Analytics Team at Integrasco.

Neil Scaife
Marketing Director, Integrasco
Neil is responsible for managing Integrasco's UK client relationships. He is a highly experienced marketing professional with 20 years' experience and has held previous roles at Publicis and WPP. He joined Integrasco in August 2009.

Barry Bridges
Head of Insight, Tempero
A regular speaker and social media 'professional', Barry manages all reporting and social media research services for a range of blue-chip clients at Tempero. Previously he founded 'Intelligent Conversation' in 2008 - a reputation management agency supporting the online lives of a range of UK sportspeople and celebrities.

Neville Hobson
Blogger and podcaster / Head of Social Media Europe, WCG.
One of Europe's leading early adopters, Neville writes a hugely popular blog and co-presents The Hobson & Holtz Report podcast. In July 2009, Cision UK ranked NevilleHobson.com as the #1 PR blog in the UK.

Nicolas Saintagne
Brand & Corporate Intelligence Business Unit Director, Spotter
After starting his career with Ipsos Medias and Ipsos Music, Nicolas joined OpinionWay in 2002 as Director of Studies. With 10 years experience in marketing studies and opinion polls, he leads the monitoring and analysis of media conversations in social media on behalf of brands, agencies and institutional clients.

Keith Woods-Holder
VP Research - Glide Technologies
Keith is a pioneer in automated sentiment analysis. A former Research Director of Saatchis, he began his career creating advanced mathematical models for the UK Government. He also worked at IBM where he built one of the first commercial sentiment analysis models.

Robin Grant
Managing Director, We Are Social
A 14-year veteran of digital marketing, Robin has run campaigns for Eurostar, Shell, Canon, Skype and Ford. He is a founding member of the governing council of WOM UK and a member of the IAB's Social Media Council.

Mark Rogers
Co-founder, Market Sentinel
One of the UK's most experienced social media monitoring experts, Mark's clients at Market Sentinel include BUPA, Yahoo! Europe and Avis. He was previously a TV Producer and Commissionning Editor of BBC Online.

Catriona Oldershaw
Managing Director, Synthesio UK
An award-winning digital marketer, Catriona is spear-heading Synthesio's growth in the UK. Synthesio works with agencies and brands to provide high-quality, multi-lingual social media monitoring and measurement services.

Giles Palmer
Founder and CEO, Brandwatch
Giles is a recognised expert on social media monitoring technology and data. He has led Brandwatch from a UK Government-funded project to a leading social media analysis company with a global customer-base.

Mark Schmulen
General Manager of Social Media
Constant Contact
As general manager of social media at Constant Contact, Mark leads the company's product and external education strategy. He co-founded NutshellMail, a free social media monitoring tool that acts like a DVR for social networking activity. NutShellMail is now part of Constant Contact's suite of online marketing tools for small businesses.

Sacha Monotti Graziadei
Co-founder and Business Development Director, Blogmeter
Sacha is an entrepreneur and industry expert. He has managed or supervised over 150 listening projects for clients such as Citroen, Samsung, Volkwswagen and Whirlpool. He oversees Blogmeter's global business development and leads the research and consulting aspects of the social media monitoring service.

Marshall Sponder
Senior Analytics Associate, WCG
Marshall is the founder of Webmetricsguru.com, an industry blog about Web analytics, social media and search marketing. An Emeritus Director of Social Media at the Web Analytics Association, he is also on the SEMPO Research Committee.

Gianandrea Facchini
founder and owner, Buzzdetector
Gianandrea has over 18 years experience of managing advertising and media for clients of the FMCG, Automotive and Pharmaceutical markets. He is a blogger and founded Buzzdetector to effectively monitor the comments and sentiments of customers.

Luke Brynley-Jones
Director, Influence People
Having developed over 40 online communities over the past 10 years, Luke is one of the UK’s most experienced social media experts. Co-founder of Influence People, Luke is also the Editor of Our Social Times, the popular social media marketing blog, and a respected social media monitoring blog.

Murray Newlands
Director, Influence People
A renowned blogger and social media consultant, Murray has an encyclopaedic knowledge of online marketing. A host of the London Blog Club, and Co-founder of Influence People, he was recently shortlisted for Affiliate Summit Blogger of the Year.

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