Monitoring Social Media 2010

Full Programme

8.30 am Arrival, Tea & Coffee
9.00 am Welcome & Introduction
Luke Brynley-Jones, Co-Founder, Influence People
9.10 am Are We Engaged Yet? How to Develop Your Engagement Metric
Katie Delahaye Paine, CEO & Founder - KDPaine & Partners LLC

We have lots of good ways to measure what human beings read, watch and see, but how can we track actions and engagement? In this insightful session Katie will discuss a variety of elements of engagement that include both quantitative and qualitative metrics.
9.40 am How to Become a Listening Company
Amber Naslund, Director of Community for Radian6

Amber will present the key changes that companies need to adopt in order to shift from a broadcast mentality to listening and engagement.
10.05 am Extracting Context and Meaning from Social Media
Keith Woods-Holder, VP Research - Glide Technologies

In this presentation Keith focuses on how to ‘clean up’ data and how to make it more relevant at the organizational, departmental and individual level, what to look for in tools to help you accomplish this and how to turn charts and analysis into a social media strategy.
10.35 am Social Media Espionage
Stephen DiMarco, CMO - Compete

This presentation will provide actionable examples from some of the biggest brands to help you learn how competitive intelligence can give you an advantage over your social media competitors.
11.00 pm Break for coffee & real-time conversation
11.20 am Social Media Monitoring for Small Business
Mark Schmulen, General Manager of Social Media - Constant Contact

In this session, Mark will share how small businesses can effectively leverage and measure their social media marketing efforts without having to waste a lot of time.
11.50 am Sentiment in Social Media: The Genie in the Bottle
Seth Grimes, Business Analytics Strategist - Plana Corporation

There are many automated solutions, some quite weak, but also stand-outs and emerging best practices that can help business to turn online sentiment into insight and profit. Learn why and how from analytics expert Seth Grimes, one of the leading industry analysts covering text analytics and semantics.
12.20 pm PANEL: How to Choose the Right Monitoring Tool
Zach Hofer-Shall, Katie Paine and Seth Grimes

Rather than conduct your own beauty pageant, hear our panel of experts explain how to select the right monitoring solution for your needs.
1.00 pm Break for lunch, emails & fresh air
1.55 pm Case Study: Social Media Monitoring in the Pharmaceutical Industry
Aafia Chaudhry, CEO - JuvoLab & Founding Partner - Noesis

In this case study Aafia will explore the impact that social media monitoring made at this year’s American Society of Clinical Oncology (ASCO) Annual Meeting, describing how clinicians, academia, and the pharmaceutical and biotechnology industry have used social media monitoring and providing a framework for best practice.
2.25 pm Bloggers Don't Do Organisational Charts
Giles Palmer, Founder & CEO - Brandwatch

Giles will quickly walk you through the basic social media techniques such as query creation, data cleaning and the rules of engagement in social spaces. Then, using case studies, he will talk in more detail about how to take this data and sculpt a process and supporting tool to fit it into the structured world of the Corporation.
2.55 pm Identifying Influencers: A Content-Oriented Approach
Carol Leaman, CEO - PostRank Inc

In this session, Carol will explain how PostRank is working to identify individual experts and influencers, and provide an effective mechanism to track and measure their engagement.
3.20 pm Break for afternoon nap, tea & biscuits
3.40 pm How to Monitor and Measure Social Media ROI
Marshall Sponder, Webmetricsguru

In this no-nonsense session Marshall will highlight what you need to do in order to measure your social media activities against your goals.
4.10 pm Monitoring for Reputation Management
Douglas Haslam

In this session Douglas Haslam will explore the latest techniques in online reputation and brand management for busy PR execs.
4.40 pm PANEL: Social CRM: The Monitoring End-Game?
Marshall Sponder, Giles Palmer, David Carter, John Moore

Social media monitoring looks to be the end-game for social CRM; or is it the other way around? In this discussion we’ll examine how they can be combined or used separately to achieve different goals.
5.25 pm Wrap up & Close
Luke Brynley-Jones
5.30pm Networking & Drinks

Monitoring Social Media New York Monitoring Social Media Sanfrancisco

Event Details

Tuesday 5th October

John Hancock Hotel & Conference Centre
40 Trinity Place at Stuart Street
Boston, MA 02116

Lead Sponsors

Presenters

Paul Gilllin
Consultant, Paul Gillin Communications
Paul Gillin is a writer, speaker and online marketing consultant. He specializes in social media and the application of personal publishing to brand awareness and business marketing. His books include The New Influencers and Secrets of Social Media Marketing.

John Moore
Founder and CEO - The Lab
John provides social media strategy and CRM consultancy for local governments and small/medium-sized businesses. He has built engineering organizations, learned sales and marketing, run customer service teams, and executed strategies for social media branding.

Douglas Haslam
Client Services Supervisor, Voce Communications
Formerly of Shift Communications, Douglas is a seasoned social PR executive, running programmes for clients such as Nokia and Yahoo! He is a recognised figure in the Boston social media scene.

Zach Hofer-Shall
Analyst, Forrester Research
Zach is an experienced Analyst covering Social Intelligence – the strategy of turning social media data into actionable marketing and business insight. He publishes research on social media metrics and measurement, influencer marketing, and the fragmented listening platform market.

Katie Delahaye Paine
CEO & founder - KDPaine & Partners LLC
Katie heads up KDPaine & Partners, a leading communications research consultancy, and is the author of Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and newsletter dedicated entirely to measurement and accountability.

Keith Woods-Holder
VP Research – Glide Technologies
Keith is a pioneer in automated sentiment analysis. A former Research Director of Saatchis, he began his career creating advanced mathematical models for the UK Government. He also worked at IBM where he built one of the first commercial sentiment analysis models.

Carol Leaman
CEO, Postrank Inc.
Carol Leaman heads up PostRank, which tracks millions of pieces of content published on the web every day, and tens of millions of audience engagement across more than 25 social networks. A former Management Consultant with an accounting Masters, Carol works out of Waterloo, Canada.

Stephen DiMarco
CMO, Compete
Stephen oversees Compete’s award-winning consumer services and emerging vertical markets, as well as its intelligence and targeting services to fortune 500 companies. A co-founder of Internet strategy consulting firm, ZEFER, he previously worked for News Corporation.

Amber Naslund
Director of Community for Radian6
Amber is an experienced communications and business strategist, specializing in social media listening. She’s a writer, professional speaker, community and social media strategist, and works with businesses of all sizes to solve business problems through better communication.

Mark Schmulen
General Manager of Social Media, Constant Contact
As general manager of social media at Constant Contact, Mark leads the company's product and external education strategy. He co-founded NutshellMail, a free social media monitoring tool that acts like a DVR for social networking activity. NutShellMail is now part of Constant Contact’s suite of online marketing tools for small businesses.

Aafia Chaudhry
CEO, JuvoLab & Founding Partner, Noesis
Aafia Chaudhry, MD is an industry-renowned pharmaceutical life cycle management strategist and investment manager. She frequently speaks and publishes independent research on the topics of physician and healthcare community social media usage.

Marshall Sponder
Analyst & PR/SEO Consultant
Marshall is the founder of Webmetricsguru.com, an industry blog about Web analytics, social media and search marketing. An Emeritus Director of Social Media at the Web Analytics Association, he is also on the SEMPO Research Committee.

Seth Grimes
Business Analytics Strategist, Plana Corporation
Seth Grimes is an analytics-strategy consultant with Washington DC based Alta Plana Corporation and the leading industry analyst covering text analytics. He consults, writes, and speaks on business intelligence, text mining, data systems and visualization, and semantics, social media, and content.

Giles Palmer
Founder and CEO, Brandwatch
Giles is a recognised expert on social media monitoring technology and data. He has led Brandwatch from a UK Government-funded project to a leading social media analysis company with a global customer-base.

Philip Sheldrake
Founder & Partner, Influence Crowd
Philip authored "The Social Web Analytics eBook 2008" (PDF link) and now works with analytics vendors around the world to translate their analysis into a format that may be integrated readily into board-level decision making processes.

Luke Brynley-Jones
Director, Influence People
Having developed over 40 online communities over the past 10 years, Luke is one of the UK’s most experienced social media experts. Co-founder of Influence People, Luke is also the Editor of Our Social Times, the popular social media marketing blog, and a respected social media monitoring blog.

Murray Newlands
Director, Influence People
A renowned blogger and social media consultant, Murray has an encyclopaedic knowledge of online marketing. A host of the London Blog Club, and Co-founder of Influence People, he was recently shortlisted for Affiliate Summit Blogger of the Year.

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