AN ESSENTIAL EVENT FOR MARKETING PR & SOCIAL MEDIA PROFESSIONALS

Following the success of our events In London, Influence People is hosting a one-day social media monitoring conference in Boston on 5th October.
Monitoring Social Media (Boston) will bring together leading brands, PR and marketing experts to discuss the latest ideas, trends and techniques in social media monitoring and measurement.  Though a series of presentations, panels and expert-led discussions, we will explore the critical issues that marketers and PR professionals are facing in their efforts to monitor their social media interactions.
Topics we will cover include:
  • Social Media Monitoring Tools and Services
  • Brand and Reputation Management
  • Sentiment Detection and Analysis
  • Data Quality and Filtering
  • Identifying and Connecting with Influencers
  • Beyond Listening: Measurement and ROI
  • The Future of Social Media Monitoring
  • Case studies and Best Practice
The conference will be fully interactive with presentations, case studies, Q & A sessions and panel discussions. There will also be an Exhibition Area including many of the leading social media monitoring and measurement tools and services. The ticket price includes lunch (optional), refreshments and a handbook and networking drinks at the end of the day.

Programme Highlights
    • Social Media Espionage
      Stephen DiMarco - CMO, Compete
      Competitive intelligence, aka legally spying on your competitors, is a new opportunity in business. Discover what channels your competitors are using to drive traffic online, determine the impact of their campaigns, and gain insights ordinary social media monitoring tools cannot provide. This presentation will provide actionable examples from some of the biggest brands to help you learn how competitive intelligence can give you an advantage over your social media competitors.
    • Social Media Monitoring for Small Business
      Mark Schmulen – Constant Contact
      Many of the tools for monitoring social media have been designed “by Geeks for Geeks”, or for Enterprise clients with a full time marketing team. But small business owners have different objectives and metrics for success. Most importantly, they have very little time in the day to devote to social media marketing. In this session, Mark will share how small businesses can effectively leverage and measure their social media marketing efforts without having to waste a lot of time.
    • Are we engaged yet? How to develop your engagement metric
      Katie Delahaye Paine, CEO & founder - KDPaine & Partners LLC
      The rise in the influence of social media has turned the entire communications paradigm upside down. Counting column inches and eyeballs is irrelevant in an era where a single YouTube video enjoys a larger audience than the World Series. We have lots of good ways to measure what human beings read, watch and see, but how can we track actions and engagement? In this insightful session Katie will discuss a variety of elements of engagement that include; quantitative and qualitative metrics.
    • Extracting Context and Meaning from Social Media
      Keith Woods-Holder - VP Research, Glide Technologies
      With the huge number of threads and conversations in social media, how are companies supposed to keep track of what’s important? (Let alone use it as actionable intelligence?) In this presentation Keith focuses on how to ‘clean up’ data and how to make it more relevant at the organizational, departmental and individual level, what to look for in tools to help you accomplish this and how to turn charts and analysis into a social media strategy.
    • How to Monitor and Measure Social Media ROI
      Marshall Sponder, Webmetricsguru
      There is no doubt that social media offers value-add for marketers, but how do they measure it? Social Media Monitoring platforms such as Radian6, Sysomos and Brandwatch offer insights into online mentions, and tools like Compete provide competitive intelligence, but neither show how it translates into revenue or ties in to your marketing channels. In this no-nonsense session Marshal will highlight what you need to do in order to measure your social media activities against your goals.
    • Sentiment in Social Media: The Genie in the Bottle
      Seth Grimes - Business Analytics Strategist, Plana Corporation
      Sentiment - opinions and attitudes, feelings and emotions - is the genie in the social-media bottle, the key to understanding customers and communities. But it’s difficult to get right. There are many automated solutions, some quite weak, but also stand-outs and emerging best practices that can help business to turn online sentiment into insight and profit. Learn why and how from analytics expert Seth Grimes, one of the leading industry analysts covering text analytics and semantics.
    • Identifying Influencers: A Content-Oriented Approach
      Carol Leaman - CEO, Postrank Inc.
      When it comes to reliably ranking a person’s online influence, analyzing the number of connections or followers that person has on a single network just won’t do. While social networks have become an important method of discovering relevant content, understanding the people behind the content is crucial to gaining accurate insights. In this session, Carol will explain how Postrank is working to identify individual experts and influencers, and provide an effective mechanism to track and measure their engagement.
    • Case Study: Social Media Monitoring in the Pharmaceutical Industry
      Aafia Chaudhry - JuvoLab & Noesis
      Pioneering academic associations and pharmaceutical companies are leveraging social media monitoring to rapidly share breaking clinical data and to improve the attendee experience at medical congresses. In this case study Aafia Chaudhry will explore the impact that social media monitoring made at this year’s American Society of Clinical Oncology (ASCO) Annual Meeting, describing how clinicians, academia, and the pharmaceutical and biotechnology industry have used social media monitoring and providing a framework for best practice.
Sponsors & Exhibitors

    • BrandWatch logo


       

Event Information
Tickets can only be booked online with a credit or debit card. You do not need a Paypal or Google Checkout account to buy a ticket.

  • Ticket Terms
    • A limited number of Early Bird tickets are available.
    • Tickets are non-refundable and non-transferable
    • Contact us for reductions on group bookings (5+)
    • View our full Terms and Conditions

  • What’s included in the price?
    • A one-day conference in Boston
    • Lunch (optional) and refreshments
    • Access to the Exhibition Area
    • A handout with notes
    • Networking drinks

  • Who’s coming?
    • Marketing Strategists & Directors
    • PR & Communications Managers
    • Social Media Experts
    • Bloggers & Journalists

Media Partners
Community Roundable
The Community Roundtable is a virtual table where social media, community, and social business practitioners gather to meet, discuss & learn. TheCR Network, is a peer network designed to facilitate peer learning and best practice development. In addition, we offer advisory and research services to organizations looking to understand emerging social business trends. To find out more, visit us at: http://community-roundtable.com/about/
futurem.org
FutureM is the first-ever week long, multi-location conference offering the opportunity to tap into the freshest thinkers in marketing, media and technology. Leading innovators will come together to share and explore how the newest technologies and insights are changing the way marketers think, create, engage, and measure. FutureM is inclusive and invites all interested individuals, companies, organizations, venture firms, university groups and clubs to host and attend marketing related events during the week.
Event Details
Tuesday 5th October

John Hancock Hotel & Conference Centre
40 Trinity Place at Stuart Street
Boston, MA 02116


Lead Sponsors




Presenters
Paul Gilllin
Consultant, Paul Gillin Communications
Paul Gillin is a writer, speaker and online marketing consultant. He specializes in social media and the application of personal publishing to brand awareness and business marketing. His books include The New Influencers and Secrets of Social Media Marketing.
John Moore
Founder and CEO - The Lab
John provides social media strategy and CRM consultancy for local governments and small/medium-sized businesses. He has built engineering organizations, learned sales and marketing, run customer service teams, and executed strategies for social media branding.
Douglas Haslam
Client Services Supervisor, Voce Communications
Formerly of Shift Communications, Douglas is a seasoned social PR executive, running programmes for clients such as Nokia and Yahoo! He is a recognised figure in the Boston social media scene.
Zach Hofer-Shall
Analyst, Forrester Research
Zach is an experienced Analyst covering Social Intelligence – the strategy of turning social media data into actionable marketing and business insight. He publishes research on social media metrics and measurement, influencer marketing, and the fragmented listening platform market.
Katie Delahaye Paine
CEO & founder - KDPaine & Partners LLC
Katie heads up KDPaine & Partners, a leading communications research consultancy, and is the author of Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and newsletter dedicated entirely to measurement and accountability.
Keith Woods-Holder
VP Research – Glide Technologies
Keith is a pioneer in automated sentiment analysis. A former Research Director of Saatchis, he began his career creating advanced mathematical models for the UK Government. He also worked at IBM where he built one of the first commercial sentiment analysis models.
Carol Leaman
CEO, Postrank Inc.
Carol Leaman heads up PostRank, which tracks millions of pieces of content published on the web every day, and tens of millions of audience engagement across more than 25 social networks. A former Management Consultant with an accounting Masters, Carol works out of Waterloo, Canada.
Stephen DiMarco
CMO, Compete
Stephen oversees Compete’s award-winning consumer services and emerging vertical markets, as well as its intelligence and targeting services to fortune 500 companies. A co-founder of Internet strategy consulting firm, ZEFER, he previously worked for News Corporation.
Amber Naslund
Director of Community for Radian6
Amber is an experienced communications and business strategist, specializing in social media listening. She’s a writer, professional speaker, community and social media strategist, and works with businesses of all sizes to solve business problems through better communication.
Mark Schmulen
General Manager of Social Media, Constant Contact
As general manager of social media at Constant Contact, Mark leads the company's product and external education strategy. He co-founded NutshellMail, a free social media monitoring tool that acts like a DVR for social networking activity. NutShellMail is now part of Constant Contact’s suite of online marketing tools for small businesses.
Aafia Chaudhry
CEO, JuvoLab & Founding Partner, Noesis
Aafia Chaudhry, MD is an industry-renowned pharmaceutical life cycle management strategist and investment manager. She frequently speaks and publishes independent research on the topics of physician and healthcare community social media usage.
Marshall Sponder
Analyst & PR/SEO Consultant
Marshall is the founder of Webmetricsguru.com, an industry blog about Web analytics, social media and search marketing. An Emeritus Director of Social Media at the Web Analytics Association, he is also on the SEMPO Research Committee.
Seth Grimes
Business Analytics Strategist, Plana Corporation
Seth Grimes is an analytics-strategy consultant with Washington DC based Alta Plana Corporation and the leading industry analyst covering text analytics. He consults, writes, and speaks on business intelligence, text mining, data systems and visualization, and semantics, social media, and content.
Giles Palmer
Founder and CEO, Brandwatch
Giles is a recognised expert on social media monitoring technology and data. He has led Brandwatch from a UK Government-funded project to a leading social media analysis company with a global customer-base.
Philip Sheldrake
Founder & Partner, Influence Crowd
Philip authored "The Social Web Analytics eBook 2008" (PDF link) and now works with analytics vendors around the world to translate their analysis into a format that may be integrated readily into board-level decision making processes.
Luke Brynley-Jones
Director, Influence People
Having developed over 40 online communities over the past 10 years, Luke is one of the UK’s most experienced social media experts. Co-founder of Influence People, Luke is also the Editor of Our Social Times, the popular social media marketing blog, and a respected social media monitoring blog.
Murray Newlands
Director, Influence People
A renowned blogger and social media consultant, Murray has an encyclopaedic knowledge of online marketing. A host of the London Blog Club, and Co-founder of Influence People, he was recently shortlisted for Affiliate Summit Blogger of the Year.
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